How to Get Interviewed on Podcasts for Free Radio Publicity
as a “Guest Expert” is a great free publicity opportunity today. Similar to getting booked on radio programs or TV shows, you can get a lot of free publicity and attract attention Funny Interview Podcast to your products or your public relations clients by being interviewed on podcasts.
Many public relations professionals and marketing people are still unaware of the promotional power of podcasting. If you spend the time to reach out to podcast producers, talk show hosts, and the podcasting community, you can be rewarded with free guest expert interviews that attract new customers for your business from podcast listeners worldwide.
How to Be a Radio Guest Expert:
1. Identify radio shows that book guest experts like you for interviews: The fastest way to do this is simply to search on Google using search terms like “podcast”+ “your topic”.
The iTunes podcast library is another good place to research podcasts that may want to interview you. You can also try podcast directories like PodcastDirectory.com, PodcastAlley.com, or Podbean.com to find shows interviewing guests like you (or your publicity clients).
2. Find the web site for the podcast to find contact info for the producers and bookers. For most Internet-only podcasts, the host also books the guests. The podcasts of larger “real” radio shows are usually just recordings of their broadcast radio program, so their guest interview booking is usually handled by their radio show producers instead of the host.
3. Create and send a pitch specific to that podcast. You need to e-mail, fax, FedEx, or call the producers to offer your expertise and information. Most podcasts are active in social media, too. So you can often reach them through Facebook, Twitter, or LinkedIn, if their contact info is not publicly available on their show web site.
4. Remember that Podcasters (or radio hosts or TV shows) are not interested in you or your products. Their goal is to find interesting new information that educates and/or entertains their audience. Your job is to craft a pitch that gets their attention by offering helpful details of your expertise that fit into their current radio show programming needs.
(Tip: Offer real information, not just a product pitch. A radio interview or TV segment is a big opportunity for you to establish yourself as an expert, not just to get a free commercial.)
By using these strategies, you can more effectively craft your pitch so that radio, tv, and podcast producers and bookers will give your expertise the attention it deserves. While the strategies above are proven methods for getting interviewed on podcasts (and even getting booked to appear on TV), they are the same steps that thousands of other “guest experts” are following right now, too. Also take advantage of free radio booking services online to skip many of the steps above. To find these sites, simply type in a phrase like “free radio booking service” into a search engine like Google to take advantage of these free online tools.